Search Engine Marketing means increase the volume of visibility to a site in an online by the payment. It is classified as PPC campaign and other ad campaign.
PPC Campaign
PPC means Pay Per Click or Cost Per Click (CPC). These services are offered by google ,Yahoo and Bing. You creates the ads with Google are called Google Adwords and you create the ads with yahoo are called Search marketing. First I would be sharing the details of Google PPC.
Google PPC
Google adwords are an advert product of google. It has title description and URL at the top of the search engine organic result pages or right side of the web pages as sponsored ads. You can create and display the ads without any payment by using google adwords. You will pay only when visitors click your ads.
First you must choose the keywords which are more related to your business, products or services when you like to advertise with Adwords. Then you create your ads by using the chosen keywords. That will target your potential customers who will search by your chosen keywords on Google. You are not able to alter the Google result pages, only you are able to target the ads appear in the significant locations.
The activation fee is Rs.250 (Net Bank or Demand Draft) for getting started this service. You must set the cost limit per day. Google keep an eye on your ads that whether you exceeding your limit or not. So your payment must not exceed your limit. You can also fix the rate per click and make changes in your ads campaign including payment details at any time.
Example: Fabulous and amazing wrinkle cream.
3. The advertisement should be an accurate reflection of the products or services
Example: Skin smoothing cream reduces the appearance of wrinkles.
4. The advertisement should be geographically relevant. A local pizza shop should not advertise targeting a foreign market.
5. Trademark usage should be consistent with any agreements with the trademark holder.
6. Advertisements should contain proper grammar and punctuation.
7. The advertisement should be properly formatted
Example: ALL THINGS ARE All items
8. The advertisements should not contain profanity or vulgar language.
9. The advertisement should avoid repetition
Example: Cheap, cheap, cheap
10. The advertisement should not contain text like "click here".
11. The advertisement should not contain contact information.
Example: Call 800.THE.TEST
12. The advertisers and sponsors on the landing page must be clearly marked and secondary to the content on the page.
13. The landing page must contain content not just be a collection of links.
14. Landing pages must not use popup, pop under, and the browser back button must work.
15. You must own and represent the website that you are promoting.
Video for Creating ads with Google Adwords
Yahoo PPC
Yahoo PPC is called search marketing. As yahoo point of view, relevancy is more important. It should be the strong connection between keywords and theme of websites because searchers need only relevancy. It should be make an incredible sales count among the people. Yahoo takes the time for reviewing ads before making it live is 24-48 hrs
Limitations for creating ads
1. Title- 30 characters, Description- 71 characters and URL- 1024 characters. The advertisement cannot mislead the searcher.
Example: Will get rid of all wrinkles instantly.
2. The advertiser should avoid using superlatives or hype in the advertisements Example: Will get rid of all wrinkles instantly.
Example: Fabulous and amazing wrinkle cream.
3. The advertisement should be an accurate reflection of the products or services
Example: Skin smoothing cream reduces the appearance of wrinkles.
4. The advertisement should be geographically relevant. A local pizza shop should not advertise targeting a foreign market.
5. Trademark usage should be consistent with any agreements with the trademark holder.
6. Advertisements should contain proper grammar and punctuation.
7. The advertisement should be properly formatted
Example: ALL THINGS ARE All items
8. The advertisements should not contain profanity or vulgar language.
9. The advertisement should avoid repetition
Example: Cheap, cheap, cheap
10. The advertisement should not contain text like "click here".
11. The advertisement should not contain contact information.
Example: Call 800.THE.TEST
12. The advertisers and sponsors on the landing page must be clearly marked and secondary to the content on the page.
13. The landing page must contain content not just be a collection of links.
14. Landing pages must not use popup, pop under, and the browser back button must work.
15. You must own and represent the website that you are promoting.
16. You can only list one website under each keyword.
Participate in Content Match
It means increased the exposure of ads. The ads could be appearing in some yahoo partner site as well as high quality content or low quality content. The ads becomes with Ads by yahoo. Some yahoo partner sites are MSN.com, Wall Street Journal.com, ESPN, and CNN.com
Click here Yahoo Help if need more information, tutorials, listing guidelines, articles, case studies, newsletters, special offers and Yahoo FAQs.Video for getting setup with yahoo search marketing PPC
