Search Engine Optimization means getting more visitors( repeated visitors are satisfied customer)by promoting the keywords and make the site democratic. We are able to promote all pages(home page & inner pages) of website by using SEO. SEO is classified as On Page Optimization& off Page Optimization.
On Page Optimization
On Page Optimization denotes some changes to achieve the good position in Search Engine Result Page(SERP). SERP means not paid to get well position. The changes would be make the good visible to search engines when crawl a site. The following techniques are most important.
Keyword Optimization
Select the keywords with high search counts which are more related to the site? Google Adwords Tool is the best online free service for selecting new keywords by using URL text box or Keyword/key phrase text box.
Title Tag Optimization
1.Title tag is very important to a site because Search Engines give good position to a site when it is more related to the title. It uses in two important places. First one is present at the top of the browser and second one is to get the back link to a site in SERP.
2.Title is only 63- 65 characters. Why? The answer is Google displays only 63- 65 characters in SERP. The visitors realize the website by using the title so that is not exceed the limit.
3.Include the targeting keywords in the title of web pages.
4. Don’t use any symbols in title but use vertical or horizontal line if need.
Meta Tag Optimization
Description
1. Description should be 150 to 160 characters. We should tell about anything with in that limits. It is the good SEO strategy. Some times the description may be more than that limit. The out performing characters are not displayed by the Google. Sometimes it would be prevented for getting the visitors.2. Include the target keywords which would be present in the title at one or two times.
3. Include the toll free numbers or mobile number. If the users have Skype installed on their system, any number on their browser will become clickable which will result in a direct Skype-out call.
Keywords
1. Keywords should be 200 – 250 characters. 2. Most of the sites are not use this. Why? The competitors find out the target keywords after that they will target to those keywords.
Important HTML Tags
It is necessary to highlight the certain parts of website. It should be increase the mass of visible among search engines and visitors.
Header Elements
1. Header 1: Header 1 should be used to define the most important section of your page. Usually Header 1 is used for Site’s title or header text.2. Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good practice as it makes your site more readable and easy to navigate.
Text Styles
1. Bold: You can bold (e.g. [strong]) certain words which are of high importance. Sometimes it’s good to bold your keywords where appropriate. However overdoing this may get you penalized.2. Italic: You can use the [em] tag to emphasize certain words which will appear in italic.
3. Quote: This is very useful when you are quoting from someone
Image Optimization
Search engines can not read any images. Use Images with alt tag instead of flash. A site has long time when it has more images. Important image optimization techniques are
1. Alt text: ALT text or Alternate Text is the text to describe your image when you move the mouse over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image. 2. File name: always use meaningful file name for your images, use names like “keyword_tool.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name is similar to the ALT text.
3. Image Title: always use the title tag in images which will show the title as tool tip when a user moves his mouse over the image. Example of an image with title tag: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]
Off Page Optimization
Off page optimization means optimize your website outside the web pages element (off page). you have to promote your sites in other websites or build your credibility in online world. Try to write good content articles and submit them to articles websites with back links to your own websites. When readers like your article, they will visit your website.
1.General Directory Submission2. Article Submission
3. Theme Base Directory Submission
4. Press Releases
Which is more important?
Off-page SEO is more important to obtain a high search ranking. As long as you have something valuable to offer, the daily process of obtaining quality links back to your site will keep you ranked higher for longer and provide sustainable traffic that will give your online presence the best chance for success. A daily commitment to off-page optimization strategies will lead you to that success.
