Internal link structure also known as website navigation, is an essential factor for a website to attract search engine spiders and more customers.
Link Popularity is defined by the quality and quantity of inbound and outbound links of your web page.
Relevancy The degree to which the content on a web page that is returned in a list of search results (SERPS) "matches" the topic of the information that the user was searching for.
Search Engine Result Pages or SERP is the listing of web pages returned by a search engine in response to a keyword query.
Content Relevancy is the search engines measure of how well a particular Web page accurately matches a searching question
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